Influence MTL 2018 X Malala

Branding & Art Direction

The challenge

For the 2018 Annual Influence MTL Conference, the task was to create a visual direction for the annual conference in Montreal presenting Malala Yousefzai as the main speaker. The mission was to target young entrepreneurs & activists from 21 to 35 years old through different social media platforms such as Instagram​, facebook and youtube. Creating a visual storyline on social media where Malala was featured as a Nobel Peace Prize winner coming to Montreal for the first time was a crucial task. We had one objective: Make the Influence MTL event go viral on social media.

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