National Black Canadian Summit

Branding & Web design

The challenge

The Michaelle Jean Foundation needed a fresh visual direction for their next annual summit. The objective was to gain attraction to potential participants living in the cities next to Ottawa. However, the challenge was to create an identity that was both able to represent the prestige of having federal political figures as speakers and reach a younger audience of 18 to 35 years old that is also involved in political actions in their community.

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